Episode 15: David Searns Discusses Missed Marketing Opportunities, Driving Leads, and AI’s Impact on Marketing
December 2, 2025
Episode Overview: In this episode, host Bob Pettke welcomes David Searns, CEO of Haley Marketing, to discuss strategic marketing for staffing firms. David identifies the biggest missed opportunity as the failure to “play the long game,” stressing that firms must consistently nurture the 60% of prospects who are not yet ready to buy. He outlines … Continued