CRM Recruiting: 4 Ways to Maximize Results


February 24, 2012

CRM recruiting is a cost effective, popular recruiting technique that better facilitates hires by combining relationship building and active outreach to nurture new leads as well as maintain loyal applicants already in your database. It’s vital for today’s leading staffing companies to proactively market and continuously connect with potential candidates, especially with the slow, but steady rise in employment rates. CRM recruiting can be one of the most effective tools in your recruiting toolbox.

Here’s how CRM recruiting can maximize staffing and recruiting efforts:

1.Efficient Sourcing: A good CRM will enable you to add contacts in a variety of ways such as resume sourcing, multiple job board integration, social recruiting efforts, mobile recruiting efforts, etc. By building out a proactive talent resource and initiating continuous communication, companies can essentially build their own exclusive talent pools to dip into on short notice job orders.

2.Organize Communication Efforts: An effective CRM program involves ongoing communication with both passive and active candidates. Use CRM software technology to streamline processes and ensure consistence to build a large talent pipeline. A well-managed candidate pipeline has been shown to significantly lower overall recruiting costs. Use calendar systems built into software to set up alerts and reminders to organize and predetermine outreach. Automatic email triggers ensure timely and consistent communication to more effectively engage candidates. Make sure your CRM allows you to send targeted messages to specific groups or individuals in your database through email & SMS. CRM can keep newly hired candidates engaged throughout the employment term to maintain candidate loyalty and retention.

3.Social Profile Integration: Using social profiles, like LinkedIn, Facebook, and Twitter, to keep candidate contact information up-to-date in your CRM is vital. There’s a plethora of data on these platforms, and candidates tend to keep this data is continuously updated. This, in turn, will keep your talent pool fresh and relevant with minimal effort. With the rise of social recruiting, you’ll want to make sure you can communicate through their social profiles as well in order to remain relevant in the candidate’s minds.

4.Enhance Employer Brand: A firm’s employment brand needs to be an essential part of your organization’s everyday recruitment and talent management processes. Having employees personify and emphasize the company’s employment brand is the best way to gain recognition. Create and send branded e-mail campaigns to keeps an organization’s employment brand fresh in a candidate’s mind and increase loyalty. By creating a strong employment brand and having a great reputation will help you generate a constant stream of qualified applicants, as well as decrease internal employee turnover rates.

Do you have a CRM recruiting strategy? What are your favorite ways to incorporate CRM in your recruiting strategy? Leave a comment and share your story!

Megan Curth is the Marketing Coordinator of Automated Business Designs, Inc., software developer of Ultra-Staff staffing software for the staffing and direct hire industry.  Ultra-Staff is a staffing software business solution with components for front office, back office and the web.  Megan’s email address is For more information, go to or follow us on Twitter, Facebook, and LinkedIn.