Automated Marketing Tools


January 29, 2011

I would like to do more marketing. Are there any automation tools that can help me with this?

First make sure you use reporting in order to analyze your business. If you cannot produce facts about business activity, it is very difficult to determine what your marketing goals should be.

Next, use automation to document all calls and correspondence. Set follow-up dates and use your system to generate correspondence. This could be emails, letters, postcards or social networking. The more you can streamline the marketing process the more you will accomplish.

Last, use reporting periodically in order to assess your marketing activity and success. Make adjustments to the plan as needed.

For more on productive staffing software use and other topics of interest, go to and click on our Blog. Or call ABD at 800-944-4223. ABD is the developer of Ultra-Staff software, which is used nationally by thousands of satisfied staffing and direct hire users.