What is the best type of marketing approach during times when the market can be challenging?
Targeted marketing campaigns are best all of the time. The better you can target your campaigns, the more successful.
The misconception is that during good times candidate marketing should be prevalent and job order marketing should prevail during weaker moments. Both are equally important and recruiting quality candidates may be even more important when the market is not as open as we would like.
Use your staffing software to market in a variety of directions. Use custom letters, postcards, emails to prospects and clients, and targeted call campaigns. Use strong search and daily planner tools so that you can be specific.
For more on productive staffing software use and other topics of interest, go to www.abd.net and click on our Blog. Or call ABD at 800-944-4223. ABD is the developer of Ultra-Staff software, which is used nationally by thousands of satisfied staffing and direct hire users.