This is a guest post by Andy Granger:
Recruiting and staffing firms have two types of clients–companies interested in hiring and people looking to fill open positions–and it so happens that the easiest way to reach both audiences is online. The internet is a very valuable marketing tool, and once you know how to use it to your advantage, you can really make your firm stand out from the rest. Here are some of the many ways you can market your recruiting and staffing firm online in order to bring in more business and broaden your client base.
Utilize Social Networking Sites
Online social networks are an excellent way to get your firm noticed, and the best part about them is they’re free. It’s easy to create a business page on Facebook, and the more people you get to “like” your page, the more eyes you will have reading your firm’s updates and posts. You can advertise job openings and descriptions for the companies you represent, post upcoming events such as job fairs and career expos, and keep current clients up-to-date on industry news and other relevant topics.
Twitter is another social network that you can use to meet new clients and get the name of your firm out there. Professional, well-written tweets can help get the momentum going, and before you know it, you may have a large following that will benefit your firm in a big way.
Create a Company Blog
Blogs are another great way to market your recruiting or staffing business–and there are many sites offering free ones. When creating a blog for your firm, it’s important that the overall design and content remain consistent with your business website. It should look professional, contain accurate and honest information, feature the latest industry-related news, and plenty of quality articles and posts, at the very minimum. Blogs are useful for posting job opportunities and advertising your firm’s services–and having one will put your firm closer to the top of the list on popular search engines making you easier to find.
Update Your Website
If it’s been a while since you’ve made any changes to your business website, it’s time to do a little updating. Your website’s overall appearance should be eye-catching and memorable, while still remaining easy to read and navigate. If it’s too simple, it may not exude professionalism and sophistication–and if it’s too busy it will turn people off. Find a happy medium and when in doubt, consider working with a web designer to achieve the result you’re after. An informative and attractive website is critical to the success of your online marketing attempts. It’s the first thing potential clients usually see, and you want it to leave them with a positive, lasting impression.
Enlist the Help of Professionals
If your firm’s budget will allow, you may want to consider enlisting the help of a professional marketing company. A reputable company can work with you to come up with and carry out a solid marketing plan that may include website management, SEO (search engine optimizing), online advertising, and more. The cost to hire a marketing company depends on the needs of your recruiting and staffing firm, and prices vary from company to company. For some firms, it may be well worth the cost to hire a team of professionals.
In today’s fast-paced business world, knowing how to use the internet to effectively market your recruiting and staffing firm is critical to its success. Online marketing is an easy way to reach an endless number of people anyplace, any time.
Guest post from Andy Granger. Andy writes about business insurance for BusinessInsurance.org.