Power Marketing with your ATS!

By Natalie Chrapla

June 23, 2015

A day in the life of a recruiter can be quite hectic. There are many responsibilities that need to be addressed and staying on top of them is crucial. You want to be successful as an individual recruiter, but the success of the staffing company as a whole is important too. Don’t lose top talent to competitors! How do you avoid that? Write better job descriptions? Offer more benefits? It all comes down to how you market your agency. What exactly does that mean? Spend more money? Hire a marketing team? No! In fact, your ATS is a very capable and effective low-cost marketing tool. No need to break the bank and stress over hiring more employees. You would be surprised how robust your staffing software can be outside of staffing and recruiting needs.

For those of you that have a marketing background, you probably send out weekly or monthly sales/marketing emails to potential clients and candidates. Your recruiting software can create customized lists for targeted email campaigns. Attending an event in a different state? Create an email campaign and use your software to create a list of all prospects in that state. Targeted emails get the most response since it is something that touches home for those specific individuals. How about using customized lists and having your sales team make initial calls before attending that event? Not only are the event attendees hearing from you via email but also talking to you. This truly helps build a relationship with any potential client and brings in results.

Another great feature your recruiting software should offer is scheduled follow ups. Let’s say you have a prospect that has inquired about your staffing services. Add a note in your staffing software and tag yourself or another Sales Rep to follow up.  Everyone has tons of calls to make so the ability to rank a call to prioritize and schedule a specific time will make sure the appropriate touches are made.

With all of these capabilities and features plenty of information can be gathered and saved in your staffing software. No need to have files and filing cabinets. Make sure your staffing software offers search tools or hot keys to help navigate through data. This will save time and get right to the information you are looking for in your software solution.

An applicant tracking system can be used in so many ways; therefore it is important to make sure you are using it to its full potential. There is no reason why a staffing firm should struggle or spend big dollars on its marketing efforts. You have the tools at your fingertips to make your marketing efforts successful. It’s just a matter of staffing software utilization!

Learn more about how Ultra-Staff is a low cost marketing tool.


Natalie Chrapla is the Marketing Coordinator of Automated Business Designs, Inc., software developer of Ultra-Staff staffing software for the staffing and direct hire industry. Ultra-Staff is a staffing software business solution with components for front office, back office and the web. Natalie’s email address is Natalie.Chrapla@abd.net or for more information on Ultra-Staff go to www.abd.net.