June 24, 2014
Staffing professionals are always busy with placement tasks, leaving little time for marketing to expand business opportunities. This is especially true for small businesses whereas everyone usually has to “pitch-in” with other departments and tasks. Marketing automation software is an option that may be considered by staffing firms when they are looking to make a … Continued
October 9, 2012
Recruiting emails and messaging are usually the ice breaker in contacting and connecting with candidates. However, many emails go unnoticed. How can recruiters tailor the perfect email with a high response rate? If you’re looking for a a straight forward solution, or an easy fix, this is not the blog post for you. This blog post … Continued
February 17, 2012
The sales game has changed. The days of heavy reliance on cold calls, paid advertisements, and direct mailers are gone. Now, customers have access to an endless world of information on the Internet, making their own purchase decisions before ever stepping foot in a store. Buyers are now barricaded, equipped, and armed with the powerful … Continued
October 31, 2011
Let’s face it: social media is here to stay. 88% of business owners said social media increased their exposure, and 72% said it increased traffic to their site. Facebook has over 500 million users, with at least 50% of daily activity. It is the perfect opportunity to increase company exposure, customer engagement, and lead generation. Twitter … Continued
September 15, 2011
This is a guest post by Andy Granger: Recruiting and staffing firms have two types of clients–companies interested in hiring and people looking to fill open positions–and it so happens that the easiest way to reach both audiences is online. The internet is a very valuable marketing tool, and once you know how to use … Continued
August 3, 2011
This is a guest post by Sara Woods @ Coupon Croc: Marketing is a numbers game; there’s no doubt about it. You can work from before the sun rises until after the moon sets on building your list, but unless you build the right kind of numbers, your sales will never reach their full potential, … Continued
January 5, 2011
staffdigest published a 2011 Business Planning Guide in September 2010. They publish one every year. It’s geared toward readers with more than one branch (profit center). This wonderful guide takes the reader through a detailed process in order to develop a business plan. I try to let my customers know about it when it comes … Continued
November 22, 2010
The topic of interest at your next cocktail party may be, “So what are you doing about Onboarding candidates?” What will you respond? Onboarding is the process of integrating new employees into your organization. The process generally begins with a job application and perhaps a resume. Complete Onboarding, however, is a harmonious flow of activities … Continued
June 15, 2010
It’s true that the economy has loosened up a bit and most staffing and direct hire companies are not feeling quite as tightly squeezed as earlier in the year. As the atmosphere improves, however, be watchful of going back to old bad habits. There are always bright signs to a bad economy. We realize who … Continued
May 20, 2010
In speaking with some college grads you may hear, “Let me follow your Twitter® for a while so I can see what types of jobs you offer”. When that happens does a “thinking cloud” appear above your head that says, “Follow me on Twitter®? I don’t post jobs on Twitter®! What do I say?” How … Continued
