Marketing Trends


January 2, 2010

What is the current trend for marketing utilizing an automated system? Firms are using their staffing software to integrate with job boards and social networking sites. Marketing has always been instrumental in making placements, however never has there been such potential within staffing software to help with this. Marketing efforts are greatly expanded with the … Continued

Tips for Marketing in Challenging Economic Conditions


November 13, 2008

What is the best type of marketing approach during times when the market can be challenging? Targeted marketing campaigns are best all of the time. The better you can target your campaigns, the more successful. The misconception is that during good times candidate marketing should be prevalent and job order marketing should prevail during weaker … Continued

Mining the Store

By Terri Roeslmeier

July 11, 2008

Data mining is a new and “HOT” field. So hot that data mining analysts have an average starting salary of $50,727! Simply put, data mining analysts sort through vast amounts of information in data warehouses. So, what’s so hot about that? A lot! Best of all with some of the tools available today, you can … Continued

Customer Relationship Management


July 16, 2007

What is CRM (Customer Relationship Management) and what does it mean relative to software utilization? It all starts with you. CRM can mean different things to different organizations. It basically means acting on opportunities to service customers. It applies to marketing, engaging with a customer, closing sales, customer contact, and managing customer activity. To effectively … Continued